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Millenials

Believe it or not, they’re the largest generation in the U.S.,...

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Millennials are a large group: from recent college graduates, to married couples living in suburbia, they bought four million cars and trucks last...

Debunking myths about the car-selling process

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  The ever-changing model of the auto industry is changing monthly, with potential car buyers doing so much more online these days before they step...

Do your sales and service employees know the F&I products you...

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We're in the final month of the year, so a lot of dealerships are busy assessing plans for 2016 - including figuring out ways to...
Reputation On Facebook

Take Extra Care To Manage Your Dealership’s Customer Reputation On Facebook

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The friends-and-family aspect of that platform means you want the domino effect to be positive, if possible. BY DAVID KAIN We’ve all heard the phrase,...
Pre-Roll Video

Pre-Roll Video Must Be Part Of Your Marketing Arsenal

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Online video coupled with traditional advertising enhances your targeting of qualified, in-market prospects. BY AMY FARLEY Online video is engaging, effective and growing tremendously, as more...

Force Marketing CEO John Fitzpatrick Set to Speak at First Annual...

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ATLANTA, GEORGIA (PRWEB) JULY 29, 2015 Force Marketing is proud to announce that CEO and President John Fitzpatrick will be a featured speaker at the...
Limitation On F&I

Next Limitation On F&I Departments

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U.S. Bank acts before CFPB can, but dealerships may be more amenable than with government intervention on APR. BY CLINT WILLIAMS A second front may be...

A Smarter Cardinale Group Emerges From Disaster

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Its execs are confident that devotion to key metrics and sophisticated digital marketing will help company thrive. BY JON MCKENNA Cardinale Automotive Group has carved...
memorable service department

Losing Work In The Service Drive Costs You Double In Future...

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Investing in a memorable service department experience helps create a profitable, lifetime customer . BY CHUCK DE MARTIGNY Your dealership spends considerable time, effort and...
Power In Numbers

The Power In Numbers

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J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace. BY BARRY COURTER Want to...