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Inside Automotive How Steve Greenfield hopes to change the dealership game through auto innovation Each year before the NADA Show, the Lighthouse Award is presented by PCG...

Featured Interview: Cox Automotive's Charlie Chesbrough reveals forecast for Q4 and how car dealers can prepare The shortage of new vehicle inventory has led to a...

 On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing, making your retail experience more modern, and the potholes in...

On this week's episode of Auto Marketing Now, Brian Pasch of PCG Companies discusses how critical it is to create a brand promise if...

You head to the doctor and complain you are not feeling well. The doctor sends you for a battery of tests. You return the...

Everyone has a 'why buy' message. However, Glenn wants to know when your customers do business with you, do you make them feel good about...

Communicating with the online customer should be no different than when they’re in the showroom. There. Done. Period. I can stop writing now. But in reality,...