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vehicle price

Why Vehicle Price is Actually Your Friend

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On this week's episode of Kain & Co., David Kain explains how giving the customer an actual vehicle price instead of avoiding doing so...
language

Using the Right Language When Speaking to the Customer

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Many headaches can be avoided in the dealership by using the right language with customers. On this week's episode of Kain & Co., David...
environment

Creating a Comfortable Environment for Your Customer

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On today's episode of Kain & Co., David Kain discusses selling the appointment and creating an environment that your customer will be comfortable in.   VIDEO...
post-script

Putting a Post-Script After Your Email Signature

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 Sending a brief email, but you want to share one last impact thought with your potential customer? David suggests doing this at the end,...
voicemail

The Power of Voicemail | 2020 Update

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 On this week's episode of Kain & Co., David Kain talks about the power of voicemail during the follow-up and how you can leverage...
messaging

Inspiring Your Customers Through Messaging

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On this week's episode of Kain & Co., David Kain talks about how messaging your customers and responding quickly can inspire them to engage...
onboarding

Onboarding New Employees

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On this week's episode of Kain & Company, David Kain, President of Kain Automotive, talks about creating a substantial onboarding plan so that you...
week in review

CBT News Week In Review: December 20, 2019

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CBT News Week In Review for Friday, December 20th, 2019: How Dealers Can Navigate Complex Marketing Strategies in 2020 Auto retail marketing strategies are continually moving...
David Kain

2020 Best Practices: The Importance of Personalizing Your Customer’s Buying Experience

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As 2019 quickly comes to a close, dealers’ sights are now set on finishing the year strong and setting up solid expectations for the...
newscast

Week In Review: The 4 Marketing Tips Your Dealership Should Focus...

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CBT News.com Week In Review for Friday, October 25th, 2019: The 4 Marketing Tips Your Dealership Should Focus on to End the Year Strong -...