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Take steps to deter both hackers and burglars, and prepare an incident plan in case of a breach. BY ERIK NACHBAHR Auto dealerships are inviting...

The friends-and-family aspect of that platform means you want the domino effect to be positive, if possible. BY DAVID KAIN We’ve all heard the phrase,...

Don’t be stale and predictable; make sure to post product, value, salesperson and testimonial videos. BY LAURA MADISON The digital movement has transformed automotive marketing....

By adding additional data, you can optimize your CRM to identify high-potential shoppers already in the database. BY JOHN GIAMALVO We live in the age of...

This remains a critical sales channel, and dealers must still measure and manage it aggressively. BY DAVID GREENE Last year, OEMs and franchised dealers spent...

Development of a calendar for 2016 should be starting within a few weeks. BY TOM KUKLA It’s Sept. 1, your first day on the job as...

Latest software is scaled to dealership size and segments target customers, verifies income and employment, reports to credit bureaus. BY ANGELICA JEFFREYS Technology is affecting every...

Improve automotive customer experience and pull in more millennial buyers, improve customer experience and increase product sales. BY TONY DUPAQUIER I am seeing more dealers put...

Some dealers wonder why main trade association doesn’t take a more prominent role, but NADA prefers a back seat here. BY JON MCKENNA Back in 2013,...

It’s not as simple as comparing lower cost of online learning, webinars with whether they will retain material. BY CHRIS ROLLINS Is training of employees...