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Baby Boomer Car market
BY STEVE HOWARD
According to a study by AARP and J.D. Power, 62.3 percent of all new vehicles are purchased by buyers over 50. People...
Boomer Car Buyers Are Your Best Bet
62.3% of all new vehicles are purchased by buyers over 50 *1. People 50 to 68 are known in the marketing world as Baby...
Constant Change
The Greater New York Automobile Dealers Association still operates on many of the principles that it was founded on more than 100 years ago,...
Using Customer-Centric Websites to Boost Sales
Forward-thinking dealers will utilize improved technologies to turn website visits into increased sales. BY DENNIS GALBRAITH AND GINO CIPPERONI
Dealers hear a great deal about...
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