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The Importance of Dealership Wayfinding and Design
How does your dealership layout affect customer experience? Is the customer aware of all of the features your dealership has to offer and can...
How to Protect Your Customer’s Personal Data Against Security Breaches in...
Pete MacInnis, founder, and CEO of eLend Solutions joins CBT News to talk about digital retailing, and the changes it has caused from the...
Is Your Dealership Getting Fooled by Vanity Metrics? – Jonathan “JT”...
Despite positive page views and clickthrough rates some dealerships continue to ultimately struggle with sales and outcomes. Jonathan "JT" Thompson, Vice President of Sales...
Best Practices to Help Your Employees Set Their Professional Goals
For anyone to improve or advance, they need to have goals set, regardless of whether that’s in an individual’s professional or personal life. Though...
Get More Quality Digital Marketing Leads with These Strategies – Jonathan...
Jonathan "JT" Thompson, Vice President of Sales at Force Marketing joins Jim Fitzpatrick in our CBT News studio to discuss how dealers can integrate...
Dealers Turn to CPO Vehicles as High Prices and Interest Rates...
The first quarter of the fiscal year is officially over, and there are a lot of numbers and trends to break down. Here to...
The Hierarchy of Marketing on Your Website
In today’s marketplace, dealerships need to be customer centered, responsive, and agile to be successful. The internet opened up a new era that transformed...
The Latest Digital Marketing Trends in Retail Automotive – Mark Sokal,...
On today’s show, we welcome back Mark Sokal, CEO of Sokal Digital Advertising, a powerful marketing agency with over 100 employees and well over...
Find, Reach, and Retain Profitable Customers with the Power of Predictive...
Marketing is still the number one essential practice in spreading awareness for your product, service, or brand. With consumer satisfaction and expectations constantly changing...
Why Facebook Marketplace Matters to Dealerships
Facebook has always been a platform for auto dealerships to raise awareness through advertising and to create customer engagement through the dealership’s Facebook page....