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compensation

Technician Compensation Plans – What’s Best for Your Shop?

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Technicians have a difficult job. Every tool, every chemical, and every car they touch in a normal day can be a threat to their...
newscast

Speaker and Author Rob Shallenberger on engaging your employees | Driving...

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On today's CBT Newscast for Monday, September 4th, 2017: Speaker and Author Rob Shallenberger on engaging your employees Did you know that on average, 2 out...
digital advertising

Reaching millennials who will never visit your website

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Rebecca Salinas had a conversion problem. As the internet manager of Ford of West Covina, she knows her digital strategy constantly needs to evolve...
dealership

Cost Analysis of Opening an Auto Dealership

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In order to successfully open a car dealership you must plan for a variety of costs. Proper planning and consultation with specialists can help...
newscast

Scarpelli: Monetary relief from NADA is on its way to Texas...

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On today's CBT Newscast for Thursday, August 31st, 2017: Scarpelli: Monetary relief from NADA is on its way to Texas NADA Chairman Mark Scarpelli talks to...
attribution

Attribution in the Automotive Dealership Industry

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There’s no question about the highly competitive nature of the automotive industry. Dealerships need to on top of every aspect of their business in...
newscast

Why phones & emails are still relevant for success | Attribution...

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On today's CBT Newscast for Wednesday, August 30th, 2017: Why phones & emails are still relevant for success Depending on who you talk to, there are...
customers

7 Ways to Leverage Existing Customers for More Sales

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Generally in sales, dealership staff are often looking to find new leads rather than leveraging their current customer base. They’re all wanting to increase...
managers

Must Reads for Automotive Managers

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Experience might be the best teacher but it is also the slowest one. For the sales professional recently promoted into management, time is not...
team morale

Do These 3 Things When Team Morale is Low at Your...

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On July 18, a fire broke out in service department of Buff Whelan Chevrolet in Sterling Heights, Michigan. It quickly spread and raged for...