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Employee Onboarding: Five Things Dealership Owners Should Do with New Hires...
It is true what they say; you never have another chance to make an excellent first impression. At your dealership, the onboarding and training...
How Technology is Helping to Bridge the Gap Between Online and...
On today’s show, we’re pleased to welcome back Jenn Reid, Vice President of Automotive Marketing and Strategy Leader for Equifax. Jenn and Jim discuss...
Lead Generation Equals Dollar Creation
On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or...
Integrating Your Online Reputation Strategy into Your Dealership’s Marketing Plan
In the automotive industry, positive consumer reviews are crucial ways dealers can attract new customers. Recent studies have shown, 59% of consumers say dealer...
Why Your Dealership Should Incorporate These Direct Marketing Strategies
On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key...
Keeping It Real — and Legal
Unfair and Deceptive Acts and Practices statutes (UDAP) cover virtually every aspect of a dealer’s sales, finance and fixed operations. Everything from advertising and...
Is The Automotive Industry Forgetting How To Connect?
If you stay current with articles on marketing or business in general, you cannot miss the pundits discussing the new face of business –technology,...
How to Use Predictive Analytics to Give Customers the Convenient Experience...
On today’s show, we’re pleased to welcome Marco Schnabl, Co-CEO and Founder of automotiveMastermind, a predictive analytics and marketing automation technology provider for the...
What Dealers Can Learn From Auto Retail Disruptors Like Carvana and...
Thank you so much for joining us on another edition of CBT News. Today, we're pleased to welcome back Zach Klempf, founder and CEO...
How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy –...
On today’s show, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff discussed the big takeaways from Digital Dealer and how...
