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Mother Nature And High Used Vehicle Values Drive Auto Sales Forecasts...
A Year of “Playing Catch-Up”
2017 is a year of ups and downs in regards to the auto industry. The previous year saw increases in...
Hurricane Harvey’s Impact on Houston-Area Auto Groups
Hurricane Harvey’s impact on the state of Texas will be long-lasting beyond this month. In addition to the many businesses affected by Harvey, the...
The Best Marketing Techniques to Reach Your Millennial Audience
In the workforce, millennials get a lot of hate from the older generations. The older generations consider millennials as self-involved, entitled and overly reliant...
Customers Want to Buy, So SELL!
Okay, perhaps you won’t die, but can we all agree it’s finally time to drastically shorten the old-school road-to-the-sale and truly improve the customer’s...
Surprising Data Reveals That Millennial Car Preferences Mirror Their Parents
The Largest Living Generation
Millennials are now the largest living generation in the United States behind Baby Boomers. They are defined as individuals born in...
Why A Dog-Friendly Dealership Design Is Moneywise
Saturday is National Dog Day. You might wonder how that makes any sort of difference to your dealership, especially if you aren’t a dog...
AAA Study Reveals Cost of Vehicle Ownership in 2017
ORLANDO, Fla. – Owning and operating a new vehicle in 2017 will cost a driver an average of $8,469 annually, or $706 each month,...
Weighing the Costs: The Impact of Stair-Step Incentive Programs on America’s...
The Purpose of Stair-Step Programs
A lot of controversy surrounds the subject of stair-step incentive programs. There are strong opinions about the practice on the...
Selling the “Extras”: How Auto Dealers Can Guide Consumers to the...
A Generation of Customizations
Since the 1980's, consumers have warmed up to the idea of having products that meet their exact needs and specifications. The...
A Life and Industry of Opportunities: Winston Pittman Creates an Empire
When Winston Pittman decided to open a Chrysler dealership in Louisville, KY in 1988, he walked into several stores in the black neighborhood where...