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auto sales

Mother Nature And High Used Vehicle Values Drive Auto Sales Forecasts...

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A Year of “Playing Catch-Up” 2017 is a year of ups and downs in regards to the auto industry. The previous year saw increases in...
Hurricane Harvey

Hurricane Harvey’s Impact on Houston-Area Auto Groups

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Hurricane Harvey’s impact on the state of Texas will be long-lasting beyond this month. In addition to the many businesses affected by Harvey, the...
marketing

The Best Marketing Techniques to Reach Your Millennial Audience

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In the workforce, millennials get a lot of hate from the older generations. The older generations consider millennials as self-involved, entitled and overly reliant...
customers

Customers Want to Buy, So SELL!

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Okay, perhaps you won’t die, but can we all agree it’s finally time to drastically shorten the old-school road-to-the-sale and truly improve the customer’s...
millennial

Surprising Data Reveals That Millennial Car Preferences Mirror Their Parents

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The Largest Living Generation Millennials are now the largest living generation in the United States behind Baby Boomers. They are defined as individuals born in...
dog-friendly

Why A Dog-Friendly Dealership Design Is Moneywise

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Saturday is National Dog Day. You might wonder how that makes any sort of difference to your dealership, especially if you aren’t a dog...
AAA

AAA Study Reveals Cost of Vehicle Ownership in 2017

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ORLANDO, Fla. – Owning and operating a new vehicle in 2017 will cost a driver an average of $8,469 annually, or $706 each month,...
incentive programs

Weighing the Costs: The Impact of Stair-Step Incentive Programs on America’s...

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The Purpose of Stair-Step Programs A lot of controversy surrounds the subject of stair-step incentive programs. There are strong opinions about the practice on the...
customers

Selling the “Extras”: How Auto Dealers Can Guide Consumers to the...

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A Generation of Customizations Since the 1980's, consumers have warmed up to the idea of having products that meet their exact needs and specifications. The...
Winston Pittman

A Life and Industry of Opportunities: Winston Pittman Creates an Empire

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When Winston Pittman decided to open a Chrysler dealership in Louisville, KY in 1988, he walked into several stores in the black neighborhood where...