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Denny Hecker: Ex-Car Dealer Now Ex-Con Shares His Story

Today on CBTNews.com – Monday, August 27th, 2018:

Overcoming the Impossible – Denny Hecker
Denny Hecker spent years in the automotive industry building his empire. He owned and operated over 26 auto dealerships and the Advantage Rent-A-Car chain. He owned private jets, negotiated multi-million dollar deals and was a popular pitchman across the state of Minnesota. It all came crashing down in 2011 when he was sent to prison for bankruptcy and wire fraud. Denny was released in July. He joins us today to discuss his upcoming book, “Overcoming My Impossible” that hits bookstores in September, as well as how the car business has changed, and what advice he has for dealers today.

The mega-dealer started in automotive when he was eighteen years old and worked his way up.Denny Hecker During our interview, he walked us through how he got there and what factors made it all possible. He credited his success to his ability to close deals. As he sees it, there are many parts of a business that contributes to general success, but it was his art of deal-making that allowed him to grow as quickly and to the height that he reached.

Denny is now an Author and Consultant. In his new book, “Overcoming My Impossible”, scheduled for release on September 18th of this year, He explains how to turn problems into opportunities. As much as the book recounts some of the high (and low points) of Hecker career and personal life, his message is less about an extravagant lifestyle and more about how to overcome difficulties and how to develop a mindset that allows you to reshape them to work in your favor.

Is Audi Out to Crush Tesla?
Audi recently announced that it will unveil its all-electric E-Tron SUV on September 17 in San Francisco. Pricing is due to be released on that day as well. Audi began taking deposits on the new E-Tron back at the end of July before pricing and other details had been revealed, but it appears that news of the E-Tron has been met with much applause and anticipation. Read More

Labor Day Sales: How To Stand Out Against The Your Competitors
With Labor Day Weekend fast approaching, it’s time to get your strategy sorted beforehand. Labor Day Weekend is a great day for consumers, but it can also be just as good for businesses. It was first designed to allow workers a day off, but as a small business, it’s also the best time to keep your doors open. As a dealer in the automotive industry, you won’t be stranger to change. In general, as technology has evolved, your business has required some changes as well. This change includes that of your marketing strategies, along with products and services. Read More

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For over 11 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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