IRVINE, Calif. – January 23, 2025 – Orbee, Inc., a leading provider of data management and middleware software to the automotive industry, announced it welcomed additional capital investments of an undisclosed amount to expand its sales and customer support efforts and to accelerate its ongoing product development.
The Presidio Group acted as exclusive financial advisor to Orbee in the transaction, in which new strategic investors included Sam Pack Auto Group and Butler Automotive Group.
“Dealerships are charting a clearer path to leveraging their own rich customer data to improve their customers’ conversion, engagement, retention and satisfaction throughout their purchase and ownership experience, and we are excited to be a data and activation solution for this sea change,” said Orbee CEO Atul Patel. “The enthusiasm shown by our existing and new investors in supporting our growth journey is both exciting and a testament to their belief in our technology’s promise and the broader industry trends.”
Orbee brings together all of a dealership’s data sources in a centralized platform that empowers retailers to manage and leverage their own data. For enterprise clients, Orbee integrates with existing on-premises and cloud data infrastructure, while other customers can leverage managed integrations with commonly used industry software. With the Orbee platform, dealerships can quickly activate their data with Orbee’s marketing and advertising capabilities or integrate with existing service providers. Dealerships are also leveraging the Orbee platform to improve sales and customer service workflows, optimize inventory and centralize reporting.
“Dealers who are early adopters of Orbee’s technology are excited about how the platform is helping them tailor the experiences they deliver to their customers,” said Presidio Principal Scott Zienkewicz. “That has translated into unwavering support for Orbee’s growth by its investors.”
“The most successful dealers in the future will be those who personalize the sales and service experience for their customers, and Orbee’s innovative technology can help dealers get there,” said Presidio CEO Brodie Cobb. “Data is king, so it’s no wonder that dealers are excited to leverage the power of their data to drive results and improve customer interaction.”
About The Presidio Group
The Presidio Group (“Presidio”) was founded in 1998 with the simple mission to relentlessly put the interests of our clients first. By steadfastly adhering to this philosophy, the firm has earned the trust of clients throughout the United States. During their careers, the professionals at Presidio have collectively done more than 280 transactions totaling almost $19 billion. The Presidio Group is based in Denver and Atlanta. Presidio Merchant Partners LLC is a subsidiary of The Presidio Group LLC and is a member of FINRA and SIPC. For more information on Presidio, visit www.thepresidiogroup.com.
About Orbee
Orbee provides data management and middleware software to the automotive industry to modernize the car buying experience. Franchised and independent dealers and enterprise clients use the Orbee platform to measure marketing investments with campaign analytics, understand shopper behaviors using Orbee’s customer journeys tool, manage and control first- and third-party data with tag management, reach buyers everywhere with omnichannel marketing, leverage 1:1 engagement with personalized messaging, comply with safeguard data laws with regulatory compliance and enable their tech teams with powerful application programming interfaces and software development kits. The company partners with dealer-centric media agencies, service providers and OEM programs to expand the reach of its robust technologies. To learn more about Orbee’s powerful marketing technology, visit orbee.com and follow Orbee on LinkedIn. Connect with Orbee in person by visiting us at upcoming events.
