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New York Auto Forum 2024: Tyson Jominy | J.D. Power

The New York Auto Forum, a prestigious event hosted by J.D. Power, NADA, and the New York International Auto Show, is a pivotal gathering for automotive industry leaders to deliberate on the sector’s future trajectory. This year’s event boasts a notable lineup of speakers, including Tyson Jimony, Vice President of Data and Analytics at J.D. Power, who spoke with CBT News anchor Jim Fitzpatrick to discuss key challenges of vehicle affordability, leasing trends, and the evolving landscape of EVs.

Key Takeaways

1. Despite high interest rates and gas prices affecting consumer costs, the automotive market has shown remarkable resilience, with solid sales figures. However, affordability remains a significant challenge for consumers, with vehicle prices and monthly payments reaching unprecedented levels, underscoring a dynamic shift in the cost of new and used vehicles.

2. Jominy highlights a shift in leasing patterns, with an expected decrease in lease returns due to past inventory shortages. This shift necessitates dealers to adopt more aggressive strategies in customer re-engagement and inventory management. Furthermore, the used car market is adjusting from previous price surges, balancing out as trade-in values and supply stabilize.

3. Ultimately, Jominy asserts that electric vehicles (EVs) underline the evolving market dynamics. Despite their higher upfront costs, EVs’ total cost of ownership can be lower than traditional internal combustion engine vehicles. The industry faces challenges in communicating this value proposition to consumers, which is crucial for increasing EV adoption and overcoming current market reluctance.

"Despite all the economic challenges, Q1 has shown us the strongest start we've ever seen in the automotive industry." – Tyson Jominy

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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

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