Auto dealerships can capitalize on inbound calls to their respective companies if their call-handling practices lead to a significantly better and more memorable customer experience.
A past J.D. Power and Associates study show the following related to inbound sales calls to auto dealerships:
Only 11 percent of phone ups yield accurate customer data
Only 6 percent of phone ups yield an appointment of some type
Only 8 percent of appointments show
Marchex Institute, a data and insights center of mobile advertising analytics company, released a new research study titled, “Intro into the Auto Industry,” that sheds light on how auto dealers, OEMs, and independent repair shops can capitalize on inbound calls to their business.
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