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Marburger’s three-step formula to elevate your F&I department

In this episode of Training Camp with Adam Marburger, he shares a proven, repeatable, and non-negotiable formula to elevate F&I departments to the next level. Marburger, a black belt in Brazilian Jiu-Jitsu and F&I, brings his disciplined approach to help automotive professionals enhance their operations and achieve long-term success.

The foundation of F&I success begins with selecting the right products and ensuring they are tied to a suitable profit-share program. Profit-sharing programs are critical because they allow dealerships to retain a stream of revenue that would otherwise go to insurance companies. By tailoring F&I products to current market demands and aligning them with an effective profit-sharing model, dealerships can build a stable and profitable foundation for their departments.

Equally important is the implementation of clear, written processes paired with accountability. Marburger stresses that while processes and accountability might not be the most glamorous topics, they are the bedrock for operational growth and scalability. These processes should be consistently trained upon and enforced by a dedicated individual within the dealership. Accountability ensures that everyone stays aligned with the dealership’s goals and best practices, creating a culture of discipline and excellence.

The final pillar of Marburger’s formula is a commitment to continuous coaching, training, and development. The automotive industry is ever-evolving, and dealerships must adapt by investing in the growth of their staff. Ongoing mentorship and training keep teams sharp, innovative, and competitive. Staying humble and embracing learning opportunities enables F&I professionals to push past limitations and reach new heights in performance.

By focusing on these three key areas—products tied to profit-sharing, accountable processes, and continuous development—dealerships can transform their F&I departments into highly efficient and profitable operations. With the right mindset and commitment to growth, success is not just possible; it’s inevitable. As Marburger demonstrates, the path to mastery begins with preparation, discipline, and action.

"We must commit to a life of training and development. If you commit to training and development, you're going to get to the next level." – Adam Marburger

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Jasmine Daniel
Jasmine Daniel
Jasmine Daniel is a staff writer and reporter for CBT News. She holds a BFA in Writing from the Savannah College of Art & Design and has over eight years of experience in SEO, digital marketing, and strategic communication. Her storytelling skills bring breaking news to life, delivering timely, impactful stories that resonate with readers.

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