In the latest episode of Training Camp with Adam Marburger on CBT News, we’re thrilled to welcome Joe St. John, head of digital retail at Autofi, who is a revered name in the F&I world. Joe, known for his innovative approach and deep understanding of both automotive retail and martial arts, shares invaluable lessons from his journey. In this dynamic conversation, he reveals how the discipline and mindset from jiu-jitsu translate into mastering F&I practices, enhancing dealer performance, and optimizing customer experiences.
Key TakeawaysÂ
1. Joe St. John discusses how humility, patience, and continuous improvement in martial arts directly apply to the F&I process in automotive retail. He emphasizes that, much like in jiu-jitsu, success in F&I comes from ongoing practice and the willingness to learn and adapt.
2. St. John shares his experiences working with dealerships across the country, illustrating how implementing streamlined processes and practical training can significantly enhance both the efficiency of transactions and dealers’ profitability.
3. The conversation explores the critical impact of reducing transaction times and eliminating unnecessary delays. St. John argues that speeding up the process from test drive to deal closure while maintaining a positive customer experience is essential for maximizing profitability and satisfaction.
4. Moreover, St. John highlights the importance of staying humble and open to learning, even for seasoned professionals. He underscores that constant self-improvement and being receptive to new techniques are crucial to staying ahead in the F&I sector.
5. Nevertheless, St. John reveals his unique approach to balancing work and family life, demonstrating how he integrates his professional commitments with personal values. His decision to involve his family in his travels while visiting dealerships underscores his commitment to both work and family.
"Fights are not won in the cage or the ring. They're won in the training camp, and this is the training camp. Training isn't something we did; it's something we do. In life and martial arts, it's about constantly honing your craft and embracing the details that make the difference." — Joe St. John.
