Jeff Cowan: Is technology replacing the rules of salesmanship?

Have you ever tried to have a discussion with a teenager? It can be hard, especially if it’s not with technology like text or on a social media platform. According to Jeff Cowan, President of Pro Talk, dealerships are on the verge of doing the same thing with customers. At the Best Training Day Ever event, Jeff gave us a look at what it’s like when we depend solely on technology instead of the alternative.