Dealers' #1 source for auto industry news, content, coaching & analysis

Jeep unveils 4 new concept cars at 2024 Easter Jeep Safari in Moab

Jeep intends to launch several EV vehicles later this year.

The Jeep brand is returning to Moab, Utah, for the 58th annual Easter Jeep Safari, March 23-31, 2024, with four new eye-catching and mission-capable concept cars.

Mike Koval Jr., the Senior Vice President of Mopar service, parts, and customer support for North America, eagerly anticipates the 58th annual Easter Jeep Safari in Moab. He stated that his team can’t wait to present a new concept car range that incorporates their latest production parts and accessories. These parts and accessories have been factory-tested, factory-backed, and specially designed to tackle some of the world’s toughest trails.

Among the customized Jeeps are two redesigned Wranglers, one with a 392 V-8 engine and the other a 4xe hybrid that honors the civilian Jeeps made after World War II. In Utah’s high desert, the business also has a Gladiator pickup outfitted with various Mopar parts and a Grand Wagoneer SUV that’s essentially a camper van.

The 2024 Easter Jeep Safari (EJS) concept vehicles include:

  1. Low Down Concept: This model honors the Lower 40, an idea Jeep designers introduced to Moab fifteen years ago. With unique carbon fenders, it has a standard height but big mud tires and a monster 475 horsepower V-8 engine.
  2. Willys Dispatcher Concept: Designers combined a contemporary 4xe plug-in hybrid drivetrain with vintage features from a post-war Jeep, such as the “steelie” wheels, radioactive green paint, and an old-fashioned bumper. Saddle leather seats and “houndstooth” fabric inlays are featured inside.
  3. Gladiator Rubicon High Top Concept: The vehicle boasts a stylish metallic appearance with throwback decorations, a 3.6-liter Pentastar V-6 engine, Dana 60 axles, an AccuAir adjustable suspension system, a reworked front bumper featuring a Warn winch, rock rail power steps, and an opulent interior.
  4. Vacationeer Concept: In addition to the impressive LED lighting, the Spearminted exterior features woodgrain decorations, 35-inch mud-terrain tires, skid plates, a Warn winch, a rooftop carbon-fiber RedTail Overland Skyloft with a temperature-controlled sleeping place for two, and a cargo floor carpeted with beds.

Jeep has been testing several iterations of the Magneto, an all-electric Wrangler concept, at the Moab gathering for the past few years. This is unsurprising, given that Jeep intends to launch several EV vehicles later this year. However, every design this year is a plug-in hybrid or entirely gas-powered vehicle.

Stay up to date on exclusive content from CBT News by following us on Facebook, Twitter, Instagram and LinkedIn.

Don’t miss out! Subscribe to our free newsletter to receive all the latest news, insight and trends impacting the automotive industry.

CBT News is part of the JBF Business Media family.

Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

Related Articles

Latest Articles

From our Publishing Partners