The process behind selling a car is a lot different than even 5 years ago because everyone has a smart phone in their hand to fact check at any time. David Putz, Senior Vice President of Zurich North America, introduces their new iPad application called Illuminate that allows the customer to be in control, giving them freedom to scroll through product descriptions, and enhance their overall experience.
Zurich North America’s David Putz introduces a new customer experience enhancing iPad app
