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Inside the innovative call monitoring and hosted phone system – Eric Glass & Dave Malone

CallRevu’s Intelligent Communication Solution, now featuring a hosted phone system, is a game-changer for your dealership operation. In today’s episode of Driving Solutions, we are privileged to have Eric Glass, Senior Director of Sales Engineering and enablement at CallRevu, and Dave Malone, SVP of Sales at CallRevu, share their wealth of experience and knowledge about this innovative solution, instilling confidence in the comprehensive understanding they provide. 

Key Takeaways

1. CallRevu’s service provides a comprehensive solution for call monitoring and tracking, from installation to ongoing performance analysis. The system benchmarks all salespeople, covering variable and fixed operations, and facilitates team education and improvement. This comprehensive approach ensures that all aspects of dealership operations are covered, from tracking and analyzing performance to monitoring calls and tracking marketing ROI, providing insights into marketing spend effectiveness. This feature enables dealerships to optimize their marketing strategies based on data-driven insights, meeting all their needs.

2. The hosted phone system integrates seamlessly with the call monitoring technology, feeding data directly into the analytics engine. This integration allows for precise control over call routing and data collection, quickly identifying call details such as agent performance, call duration, and conversation content. The real-time nature of this integration enhances the accuracy and speed of data collection, providing instant analytics that helps dealerships make informed decisions on the fly, ensuring immediate responsiveness. 

3. Additionally, the system is designed to send real-time alerts during calls, instantly highlighting key information such as trade mentions. This immediate feedback ensures sales managers can intervene promptly, appraise vehicles during the call, and address potential issues. This real-time alert system is particularly beneficial for managing high-value interactions and preventing missed opportunities, thereby enhancing the responsiveness of the dealership’s staff and ensuring that essential customer needs are addressed without delay.

4. Moreover, the solution supports various communication channels, including phone calls and chats. This versatility ensures that all interactions are tracked and managed effectively, increasing the likelihood of setting appointments and converting leads into sales. Integrating multiple communication channels provides a holistic view of customer interactions, making it easier for dealerships to follow up on leads and maintain consistent communication. This multi-channel approach captures potential customers who might prefer different contact methods.

5. Nevertheless, the service includes extensive training and support through Call Review University and live on-site training sessions. This ensures that dealership staff, from general managers to sales and service teams, are well-versed in using the system. The goal is to foster a culture of professionalism and continuous improvement. Focusing on comprehensive training and support ensures the dealership staff can maximize the system’s benefits. By providing tailored training sessions and on-demand content, the service helps dealerships maintain a high standard of customer service and operational efficiency.

"Our hosted phone system isn't just about providing a dial tone. From the moment a call comes in, we analyze, record, and provide real-time alerts to the relevant people, ensuring no opportunity is missed. This level of insight and control is crucial for dealerships aiming to maximize their efficiency and customer satisfaction." – Eric Glass

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For over 11 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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