As a generation, they have been called everything negative you can think of: lazy, entitled, selfish, shallow, narcissistic. However, another name they are called that’s a little more popular is “millennial.” Those who belong to Gen Y also work at your dealership or could possibly be hired in the future. So what’s the secret to keeping this group happy? John Fairchild, Founder of Fairchild Automotive Solutions, says it takes three basic motivators.
