How to start planning your digital marketing strategy for 2021 – Brian Pasch

Despite the COVID-19 pandemic, experts we’ve talked to say the retail auto industry is booming. Digital marketing and retailing has played a large role in making that possible. However, many dealers still have not brought their marketing budgets back 100%. How long this strategy will last? On today’s show we’re talking to Brian Pasch, Founder and CEO of PCG Companies and the host of CBT’s monthly series, Auto Marketing Now, about the latest in the world of digital marketing and about his upcoming Automotive Analytics & Attribution Summit.

In this segment, Pasch and anchor Jim Fitzpatrick discuss many topics including:

• The digital marketing and retailing trends that have evolved since the start of the pandemic
• What changes dealers can expect to make in their digital marketing plans moving forward into 2021
• Overall best practices that dealers should adhere to in today’s market
• What participants can expect from The Automotive Analytics & Attribution Summit, live streaming on November 16th-18th
• What dealers should be prioritizing for the rest of 2020 and beyond

Be sure to watch our full interview above for more great insight and advice from Brian Pasch. While you’re here, don’t forget to register for the upcoming Automotive Analytics & Attribution Summit.

Did you enjoy this interview with automotive marketing expert Brian Pasch? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.