When advertising on social media platforms like Facebook, automotive marketers must their strategies often, as these sites constantly evolve. In fact, last year Facebook launched its on-facebook automotive inventory ads which allow manufacturers and dealers to upload their entire catalog of vehicle inventory with relevant details.
Recently, Facebook has expanded its automotive marketing features to drive inventory
ads to a mobile-optimized shopping experience. So what does this mean for your dealership? To find out, we spoke to Facebook’s Head of Automotive Retail, Bob Lanham.
Did you enjoy this interview with Facebook’s Bob Lanham? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.
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