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How dealers navigate challenges and trends in the EV market – Lauren Fix | Car Coach Reports

General Motors (GM) is cutting jobs, and criminals are cutting EV charging cables. In today’s Inside Automotive episode, we will discuss the latest electric vehicle (EV) headlines and what they might mean for dealers and consumers. Joining us now is Lauren Fix, the Founder of Car Coach Reports.

Key Takeaways

1. GM’s recent layoff of over 1,000 employees, many of them battery engineers, highlights slowing EV sales. Fix notes that consumers are hesitant about EVs, with many turning toward hybrids and other options.

2. Fix points to Volkswagen’s decision to shut down its ID3 plant in Germany, emphasizing that EV sales are underperforming in the U.S. and globally. This trend poses risks for the automotive workforce and economies heavily reliant on car production.

3. Chinese manufacturers, like BYD and the emerging ROX, are moving production to Mexico, threatening to flood the U.S. market with low-cost EVs. If no counterbalance is established, this could disrupt the domestic auto industry.

4. While many manufacturers push for full electrification, brands like Toyota and Volvo are recognizing consumer demand for hybrid options. These vehicles strike a balance between efficiency and practicality, appealing to a broader audience.

5. Moreover, Fix highlights how geographic factors, like extreme heat or cold, affect battery range and are causing some consumers to revert back to gas-powered or hybrid vehicles. This has led to increased trade-ins of EVs for more conventional cars, like Subaru.

“GM’s laying off over 1,000 workers, and they’re not combustion engineers – these are battery engineers. When you’re letting go of people working on your ultimate battery lineup, it’s a huge signal that the sales just aren’t there.” – Lauren Fix.

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For over 11 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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