General Motors has recently rolled out a new logo and rebranded website as part of its “Everybody In” campaign which highlights its corporate transformation to an all-electric future. The Detroit-based automaker retired its squared-off blue logo and revamped it with rounded corners, lower-case letters, and a new shade of blue that appropriately represents the electrification of the automaker. In its 112 years as a company, GM hasn’t made a change this significant to its logo since 1964. The transformation kicks off a new era for GM as it commits to rolling out 30 all-electric models by 2025.
On today’s show, we had the opportunity to sit down with Deborah Wahl, the Global Chief Marketing Officer at General Motors. She joins anchor Jim Fitzpatrick, to discuss the company’s branding transition and GM’s plans to put every consumer in an EV.
Over the past year, General Motors has become really invested in its vision of a future with zero crashes, zero emissions, and zero congestion. During this time, GM has transformed the customer experience, the way in which employees work, and many other key areas of the company as well.
According to Wahl, with the start of 2021, it was the perfect time to communicate this message of progress with consumers and with the automotive industry. In fact, GM has committed to spending $27 billion up through 2025 on its EV future. The automaker is rolling out several EVs starting this year, and Wahl believes this is a rallying cry for the industry as a whole.
Deborah Wahl has served as the Chief Marketing Officer of General Motors since the fall of 2019. Prior to her role at GM, Wahl held the CMO position for Cadillac, the McDonald’s Corporation, and PulteGroup, Inc. Additionally, before Wahl joined PulteGroup, she spent over 10 years in marketing leadership roles at Chrysler, Toyota, and Ford.
For more insight into General Motors’ 2021 initiatives with CMO Deborah Wahl, be sure to watch our full interview above.
