According to the Detroit automaker, Ford is relocating approximately 400 workers from its Michigan Assembly Plant in Wayne, where the Bronco SUVs are built, to nearby facilities in Dearborn and Monroe.
The automaker confirmed this move on November 20, and it will take place in the first quarter of 2025 as part of ongoing efforts to align production with fluctuating demand.
Sales of the Ford Bronco have been declining in 2024, with a reported 10% decrease through October. However, Ford spokesperson Lars Weborg expressed optimism about a recent rebound in sales, stating: “We are encouraged by the momentum heading into the end of the year.” She added, “This, along with our production adjustments, should help balance the inventory of 2024 model vehicles as we prepare for the launch of the 2025 models.”
Despite the sales dip, the Michigan Assembly Plant, which also manufactures the Ranger midsize pickup, will continue operating on a three-crew schedule after adding a third shift earlier this year.
The workforce shift comes as Ford adjusts its production capacity across various lines. This includes idling its F-150 Lightning electric truck plant in Dearborn through the end of the year due to slower-than-expected demand for EVs.
Additionally, Ford announced plans to cut 14% of its workforce in Europe, a move largely driven by underwhelming EV adoption, especially in Germany, where EV subsidies ended in 2023.
Nevertheless, Ford’s decision to redistribute workers is part of a broader strategy to balance inventory and optimize production efficiency as consumer preferences and market conditions evolve.Â
