In a landscape where service departments are increasingly pivotal to dealership profitability, Don Andres, an expert with over 40 years of experience in Fixed Ops and the author of Why Auto Service Departments Fail to Grow, joins us on today’s episode of Inside Automotive As the owner of Auto SCT Consulting & Training, Don returns to share invaluable insights on maximizing service operations. Also in this episode, Don discusses how dealerships can leverage the current growth in service volumes and innovative technologies like AI to enhance customer engagement and operational efficiency.
Key Takeaways
1. As the average age of vehicles on the road approaches 13 years, dealerships are experiencing a significant increase in service volume. Andres notes that while some dealerships effectively manage this growth by adding staff and resources, others struggle to keep up with demand. This inconsistency in handling increased volume can lead to overwhelmed service departments, resulting in longer wait times and rushed service processes, which can negatively impact customer satisfaction.
2. Andres emphasizes that adequate training for service advisors and BDC agents is often compromised during periods of high demand. When dealerships are pressured to maintain throughput, training is frequently rushed or skipped entirely. This lack of preparation can have serious repercussions, leading to a decline in the quality of customer interactions and services provided. As service advisors become overwhelmed, they may fail to engage customers adequately or miss important upselling opportunities, ultimately affecting the dealership’s bottom line.
3. Additionally, Andres highlights a growing trend where customers are declining additional recommended services due to negative experiences in the service drive. When service advisors prioritize speed over engagement, customers may feel rushed and undervalued, leading them to decline additional services or express dissatisfaction. Moreover, Andres emphasizes that when the dealership informs customers about needed services late in the process—often after customers have spent considerable time waiting—it reduces the likelihood of customers committing to further work, which can result in lost revenue for the dealership.
4. According to Andres, AI is rapidly advancing in the automotive industry, particularly in handling customer interactions, and “it’s amazing.” AI can streamline service operations, such as scheduling appointments and following up on declined services. However, he stresses that while technology can enhance efficiency, it cannot replace the importance of genuine human connection. Therefore, he notes that successful service departments must integrate AI tools while still prioritizing personal engagement to build customer trust and rapport.
5. Overall, Andres greatly distinguishes between gross profit and net profit in service departments. While increased service volume can lead to higher gross profits, it doesn’t necessarily translate into net profit if operational inefficiencies persist. Don emphasizes that dealerships must focus on structured processes, consistent training, and quality customer interactions to achieve profitability. By addressing these areas, service departments can optimize operations, ensure customer satisfaction, and ultimately increase their net profit margins.