Brooke Skinner Ricketts: How the digital age has changed the 4 P’s of marketing

When it comes to marketing, industries have aligned themselves with the “Four P’s”: Product, Price, Promotion, and Place, otherwise referred to as the “marketing mix.” For auto retail, Brooke Skinner Ricketts, Chief Marketing Officer with Cars.com, says a slight change in the Four P’s benefits dealerships and their impact on customers.