How AutoCenters Dealer Group Uses Deep Linking to Clear Their Lots

Getting views on your inventory is the objective of digital marketing. It’s even better if those views turn into foot traffic for your dealership. However, sometimes vendors are needed to assist your dealership in presenting the best digital marketing plan. But even with vendor help, Travis Scheaffer, E-Commerce Director with AutoCenters Nissan, says dealerships still have to be proactive when it comes to figuring out what customers are acutally ready to buy. Joe Gumm sat down with Travis to talk about digital marketing, your online presence, and engagement.