Texas Mazda store learns what’s necessary with relationship-building, sponsorships, advertising. BY MARY WELCH With roughly 40,000 soldiers stationed at Fort Hood in Killeen, Texas, about an hour’s drive north of Austin, it must be like shooting fish in the proverbial barrel for a car dealership – right? Not so fast. As other dealerships near bases … Continue reading Dealerships Adjacent To Military Bases Can’t Just Sit Back And Wait For Customers