If you work at a Porsche dealership, give yourself a pat on the back. According to Edmunds.com, Porsche grabbed the top spot in a new study that measured how dealerships responded to online queries by car shoppers.
With 18,551 dealerships nationwide responding…the study looked at online responsiveness between September of 2015 to March 2016, with mystery shoppers making inquiries online to gauge dealership response.
Edmunds says that among the brands that improved their performance every year for the past three years…the list includes: Acura, BMW, Chevrolet, Ford , Mini And Mitsubishi.
The study cites that for 2016, dealers responded to half of the customer inquiries within 30 minutes, but one customer in 11 failed to receive a response of any type within 24 hours. The study also noted ford was the top-scoring non-luxury brand in 2016 and has performed above the industry average for the past three years.
In the meantime, Toyota finished at or above the industry average for the past three years. Nissan and Infiniti finished above average in 2016. Fiat/Chrysler fell below the industry average. GM brands performed below the industry average.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.