Dealer Forward – Digital Selling Edition: Embracing Strategies to Meet Customer Needs

Welcome to the special digital selling edition of Dealer Forward. Throughout the course of this series, we’ve seen customer preferences continue to evolve, and how dealers are supporting customers as they rise to meet these new expectations. Here to discuss how digital retailing is progressing in today’s dealership, are Mark Vickery, Sr. director of performance management and operations for Cox Automotive, Chase Abbott, VP of sales at Cox Automotive, and Jason Tropp, Director of marketing and IT at Goodwin Motor Group.

Dealers are adapting to the new ways of doing business and embracing strategies that will continue to benefit them well into the future. In an effort, to pass on the knowledge from Cox Automotive’s industry experts and research, they have released a downloadable resource called “The Dealer’s Guide to Implementing a Digital Sales Experience.” This guide provides dealers with a map to implement the tools and tactics that dealers need to enable a more flexible, transparent, and digital sales process. These tools will allow dealers to really drive revenue and meet consumer demand.

Tropp joins Vickery and Abbott today because of his experience with digital retailing at the dealership level. Currently, Goodwin Motor Group has five dealerships across Maine and New Hampshire including two Land Rover stores, one Chevy Mazda location, one Chevy Buick, and a Volvo store. In this segment, we find out some of the challenges, successes, and lessons learned from moving towards a digital retailing model.

To hear more great insight from Mark Vickery, Chase Abbott, and Jason Tropp, be sure to watch the entire Dealer Forward episode above. You can also download Cox Automotive’s free resource, “The Dealer’s Guide to Implementing a Digital Sales Experience” at VinSolutions.com/DigitalSalesGuide to find out more about their holistic and tactical approach to digital selling.

Did you miss the last episode of Dealer Forward? Catch up on the series here!

We want to hear from you! Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.