Daily Newscast: Does marketing during big sporting events work for dealers? | 5 Things that will give you a positive mindset all day | Mary Barra discusses the future of the auto business

newscast
The General Motors logo is displayed atop the Renaissance Center in Detroit. The automaker, while doing much better following the government bailout, is still lagging some of its competitors.

 

In today’s CBT Newscast for Monday April 3rd, 2017:

Does marketing during big sporting events work for dealers?
Marketing around huge sporting eventsĀ is garnering a lot of interest for auto makers. According to Jessica Stafford, VP of Marketing with Cox Automotive, these events attract the attention of many car shoppers.
[Watch Now]

5 Things that will give you a positive mindset all day
A positive mindset helps your brain perform significantly better than a negative, neutral, or stressed mindset. According to Inc.com, there are five things you can do in 23 minutes to transform your entire day.
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Mary Barra discusses the future of the auto business
Economic Club president, David Rubinstein, recently sat down withĀ Mary Barra, CEO of General Motors.
[Watch Now]

Thinking about selling your dealership in this market?
According to Automotive News’ Top 150 Dealership Groups list of 2016, dealerships had the second most buy-sell activity in history, second only to 2015, with 233 transactions representing 350 franchises. Multi-dealership transactions hit a record 57. They own 19% of the top 150 groups, someĀ 3,468 dealerships.
[Read More]