Today on CBTNews.com – Monday, September 24th, 2018:
Frequent employee turnover is something every dealership tries to avoid, especially when it comes to your service center. According to a recent study from the NADA, the average turnover rate is at an alarming 67 percent. Today, Jim Fitzpatrick talks with Fixed Ops Expert and CBT Contributor, John Fairchild about this very subject. Watch Now
Dialing in your recon processes to a three-to-five-day time to line (T2L) turnaround is like making money. In fact, it is about making money — real, measurable money that improves used car department profitability. Read More
Despite all the emerging technology, cold calling remains one of the most powerful tools in a salesperson’s box. Though customers are increasingly looking to the internet for car guidance, not every customer will find you when looking online. There will also be a percentage of buyers who won’t hear your radio ads and won’t see the print ones you’ve put out in the local circulars. That said, they do have phones, and if you play the call right, you can get them to come to visit your dealership as effectively as the other methods you’re using to drum up business. Read More