Today on CBTNews.com – Tuesday, October 22nd, 2019:
On today’s show, we’re pleased to welcome back David Kain, auto industry expert, owner of Kain Automotive, and host of Kain and Company right here on CBT News. Watch Now
The first step in the car-buying journey today is not a physical one, but a digital one. Customers typically spend the bulk of the process online, and the first place they turn to almost always is review sites. The reality of the connected consumer is that they value the opinions of others and trust third-party information over the word of a manufacturer or seller. Read More
If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the lower right corner of your screen and can seem irritating when you’re still high in the sales funnel. But for today’s consumer, website live chat is a tool that can serve both customers and the dealership very well. It’s a less-intrusive method that customers can use to find information, and the dealership can use it to generate leads. But why is it important? Read More