CBT News Week In Review for Friday, November 29th, 2019:
On today’s show, Dennis McGinn, Founder and CEO of Rapid Recon, joins us in-studio with Scott Gruwell, Dealer Principal at Courtesy Chevrolet in Phoenix, Arizona, who joins us via Zoom. Watch Now
On today’s show, we’re so pleased to welcome back Peter Welch, President and CEO of NADA, to the CBT Network. In this segment, Jim and Peter discuss his latest article “Clicks, Bricks and Trust; Why The Dealership Matters To Every Generation,” as well as industry trends, disruptors, and uncertainty surrounding tariffs. Watch Now
On today’s show, we’re pleased to welcome Garry Clift, owner and president of Clift Buick GMC in Adrian, Michigan. He and Jim discuss the aftermath of the GM workers strike, how it affected Michigan dealerships, and other, more common, dealer challenges. Watch Now
Jim recently caught up with Glenn Pasch, auto marketing expert, and CEO of PCG Digital. They discussed the importance of re-evaluating your dealership’s marketing team and spend. They tackle questions like ‘who should make up the marketing team?’ and ‘what should I try to accomplish with every campaign?’. You won’t want to miss this interview. Watch Now