CBT News Week In Review for Friday, May 3rd, 2019:
On today’s show, we’re pleased to welcome back Isabelle Helms, vice president of research and market intelligence for Cox Automotive. Isabelle is here to discuss Cox’s recent 2019 Car Buyer Journey Study, and what its findings mean for your dealership. Watch Now
On today’s show, we welcome back Mark Rikess, CEO of The Rikess Group, a training and consulting group focused on helping dealers implement a one-price selling method. In this segment, Mark discusses the pressures of recruiting the next generation of talented salespeople, and the changes your dealership can make today, to build a lasting sales team. Watch Now
Cable television’s data capabilities have evolved, creating a powerful marketing channel for automotive marketers, but are these marketers taking advantage of the opportunities? Today, Jim speaks with Max Steckler, Chief Product Officer at AutoChoice. He’s also a member of Comcast Spotlight’s Automotive Advisory Council, which aims to represent automotive marketers’ interest in relation to advanced advertising products and tools, as well as broader industry trends and insights. Watch Now
On today’s show, we welcome back David Druzynski, Chief People Officer at Auto/Mate Dealership Systems. David recently wrote an article for WardsAuto Magazine called “How to Deter Dealership Workplace Harassment”. This is, of course, a very important issue in today’s workforce.Watch Now