Today on CBTNews.com – Wednesday, February 27th, 2019:
Increase Consumer Loyalty at Your Dealership with These 4 Customer Experience Strategies – Joseph Michelli, NYT Best-Selling Author
On today’s show, we welcome back Joseph Michelli, customer service expert and New York Times best-selling author, to discuss how your dealership can develop a worthwhile customer service strategy. Watch Now
Make Your Business Last by Preventing Family Squabbles
Businesses that last share common traits. For example, they have written ownership agreements with key terms; they are structured to prevent conflicts and disputes between co-owners; and they have planned for timely succession to manage next generation expectations and prevent frustration. Absence of these key fundamentals will likely cause lack of alignment between owners preventing financially sound companies from lasting. Read More
Improving Your Sales-to-Service Handoff
Sales and service have their own distinct roles in any dealership. In an ideal world, sales exists to attract and new customers and to sell cars. Service exists to keep those customers coming back and turn them into loyal, lifelong customers. With this in mind, it is important to take a look at how well do sales and service departments work together. Do they work well together? At the end of the day, the success of one department is inextricably tied to the success of the other. Read More