Today on CBTNews.com – Thursday, December 12th, 2019:
On today’s show, we’re pleased to welcome Mike Malakhov, Executive Vice President at Acertus, a one-stop-shop for automotive logistics and services including transport and delivery, storage, compliance, and much more. Watch Now
There are two quick facts about your customers and your dealership. Fact #1: Customers are looking for a faster and better customer experience when they buy a car. Fact #2: The “old school” phone processes at your dealership aren’t sustainable to compete in the future. When you combine those two facts, the reality of today’s buyer experience becomes clear: Phones have become a fundamental cornerstone in building a satisfactory customer experience for your prospects. Customers are rating their dealership experience from the moment they dial your store to the moment they drive off the lot in a new car. Read More
There’s a big issue that dealerships are running into with their websites. Consumers are visiting dealership websites, sure — but they aren’t staying on those sites for an extended period of time. Consumers have high expectations for your dealership’s website. If your dealership’s website is unable to fulfill those expectations, then consumers are going to go to a site that will. Read More