Online car-buying platforms have become vital resources for dealers across the country. Many dealers believe the focus towards online car shopping and delivery has changed the car buying experience forever. While several dealers are trying to fast-track the integration of a digital retailing process, Jimmy Ellis, president and CEO of the Jim Ellis Automotive Group was prepared in advance for this eventuality. Jimmy joined us to talk about the impact of COVID-19 and how their online buying and delivery platform has proven to be very helpful during the pandemic.
Jimmy begins by discussing how COVID-19 has affected the Jim Ellis Automotive Group, what systems he put in place to adapt to this ‘new normal’, and how sales have been over the past few months. He also discusses the importance of a strong digital marketing strategy, and the online retailing and home delivery options offered at the dealerships, like The Jim Ellis Express Way. Jimmy also tackles facing new inventory challenges, and the outlook for the rest of 2020 for Jim Ellis Auto.
Jim Ellis currently has 18 dealerships selling 14 brands throughout metro Atlanta and north Georgia, where they have been serving customers since 1971. Now, in its 49th year of business, the Ellis family has three generations working at the group, and continues to be a staple in the Atlanta community. For more great insight from Jimmy Ellis, be sure to watch our entire interview above.
Did you enjoy this interview with Jimmy Ellis? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.
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