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CBT News – May 1, 2015

On today’s show:

– Northwood University Department Chair for Automotive Marketing, Elgie Bright, discusses what is being taught to tomorrow’s dealership leaders

– Larry Dorfman, CEO and Chairman of EasyCare, explains how to handle warranty marketing scams

– Sales Tip of the Day with Kirk Manzo on questions after the test drive, brought to you by The Next Up

– Today’s Dealer of the Day, brought to you by Performance Loyalty Group, is Fairway Buick GMC in Las Vegas, Nevada

CBT News
CBT News
For over 11 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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