Inside Automotive
Ed Roberts, the Chief Operations Officer at Bozard Ford Lincoln, has released his new book, Mile One: A Leadership Journey. Throughout his career, Roberts has gained extensive experience in various leadership positions and has developed a deep understanding of what it takes to inspire and motivate people to achieve their goals. So on today’s Inside Automotive, Roberts will walk us through what readers can expect to take away from the new book. Watch full segment here.
Top Stories
According to Stellantis, the manufacturer of Chrysler, Dodge, Jeep, Ram, and other vehicles, it saw a 1% year-over-year decline in its U.S. third quarter sales. Following the second quarter, when the automaker reported its first uptick in U.S. sales in two years, the third quarter saw another decline in Stellantis’ biggest market. The United Auto Workers strike against the transatlantic automaker and its crosstown rivals has had little effect on sales thus far because Stellantis has some of the highest amounts of inventory. Read More
For Dealers
Weekly roundup: UAW talks intensify, U.S. auto sales hold steady, Ford unveils F-150 Lightning Flash
The Detroit-Three and the United Auto Workers union have ramped up their contract negotiations, as reported by sources and further confirmed by Reuters. This development unfolds amid a backdrop of consistent car sales in the U.S., with Japanese automakers, especially Honda and Toyota, showing notable figures. Meanwhile, emerging electric giants, Tesla and Rivian, provide a glimpse into the EV market’s trajectory. Adding to the mix, Ford announces its advanced F-150 Lightning Flash, signaling further innovation in their vehicle lineup, and more headlines to stay on top of this week in automotive industry news. Read More
The key to success is converting leads into sales for automotive dealerships. And video marketing is one of the most effective ways to do just that. According to a Vidyard study, prospects are 64% more likely to buy after watching a video than those who didn’t watch it. Additionally, viewers are 85% more likely to buy a product after watching a video about it. So how can you use video marketing to convert leads who’ve already contacted you into booking an appointment and ultimately a sale? Here are some tips. Read More