Top stories
UAW faces a setback in Trump’s victory, undermining efforts to rebuild political influence. Read More
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Featured Interview
In today’s episode of Inside Automotive, Brooke Furniss, Founder of BZ Consultants Group and host of the Facts Not Feelings podcast, joins us to discuss why cleaning up your dirty data is critical to step up your marketing game and strategies for doing so. Watch the full segment here.
In a hyper-competitive automotive sales environment, the power of first-party data cannot be overstated. Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, dives deep into the essentials of managing, cleaning, and activating this valuable data for optimal marketing outcomes. In this episode of Marketing Matters, Carrasquillo offers practical insights that help dealers refine their marketing strategies and reach more qualified customers. Watch the full segment here.