Inside Automotive
On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Sean Gardner, instructor and sales trainer at the Joe Verde Group, to discuss methods for making the sales process more efficient for businesses and more convenient for customers. Watch the full segment here
Top stories
CEO Jim Farley reaffirmed Ford’s commitment to continue supporting third-party apps such as Apple CarPlay and Android Auto in its vehicles during a May 4 interview with the Wall Street Journal. While many brands are looking to build proprietary replacements, the Ford chief held that it is no longer possible for automakers. Read More
Reuters reports that American EV startups are expected to disclose another quarter of falling cash reserves. The report piles the pressure on a group of companies battling to increase production while needing more choices for financing in a turbulent economy. Read More
In remarks given during a weekend conference, CEO Warren Buffet and vice chairman Charlie Munger, both of investment firm Berkshire Hathaway, expressed uncertainty over the electric vehicle market and its current competitive makeup in the U.S. While both investors spoke positively about the sector’s prospects, neither felt comfortable naming a reliable frontrunner among the industry’s current electric car manufacturers. Read More
For Dealers
As we cruise into 2023, the automotive dealership landscape is shifting gears and email marketing remains essential to any successful marketing strategy. To stay ahead of the curve and drive sales, dealerships must pay close attention to emerging trends in email marketing. Here are the top trends to watch for in 2023. Read More
Any veteran car salesperson will tell you that much has changed over the past couple of decades – and even more just in the last few years. Coming from someone who has coached salespeople on how to respond to Internet leads, we’ll go over the best ways to handle incoming leads and deal with unsold and upcoming prospects. We’ll also touch on what it means to use social media in day-to-day selling. Read More