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Negative equity values on the rise, GM announces executive changes, Cadillac’s Opulent Velocity ZEV concept

Inside Automotive 

John Fitzpatrick joins Inside Automotive to share marketing strategies that dealers can use to earn the loyalty of electric vehicle buyers.Electric vehicle marketing may be easier than you think — John Fitzpatrick | Force Marketing
Like it or not, electric vehicles are here to stay, leaving car dealers with the unenviable task of ramping up sales in a new and challenging segment. One of the most important questions dealers will need to answer in the coming months is how they will win customers in a market that contradicts everything the industry has known about the car business. Watch the full segment here

Top stories

  1. Negative equity sets new record in previous-quarter’s used vehicle market. (Read More)
  2. GM announces executive changes in manufacturing and software. (Read More)
  3. Japan’s UBE to build first U.S. factory for crucial EV battery materials. (Read More)
  4. Cadillac shows off Opulent Velocity zero-emissions V-series concept. (Read More)

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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

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