Top stories
Ford restores historic Detroit train station into futuristic tech campus. Read More
Toyota halts sales amid scandal over inadequate safety testing. Read More
Anti-union group calls UAW president an “election denier” over Mercedes-Benz plant vote challenge. Read More
Hyundai IONIQ 5 to gain $7,500 tax credit with U.S. production at new Georgia plant. Read More
Featured Interview
May auto sales surge heralds positive summer outlook – Tyson Jominy | J.D. Power
May is traditionally one of the strongest months of the year and often sets the pace for summer sales. In today’s episode of Inside Automotive, we’re looking at May Sales and the pricing forecast with Tyson Jominy, the Vice President of Data and Analytics at J.D. Power. Watch the full segment here.
How salespeople can prioritize consumer outcomes over product features and benefits – Matt Easton | Easton University
Selling your features and benefits is dead in 2024, and selling the value is on life support, says sales coach and Easton University founder Matt Easton. If you really want to be successful this year, you need to focus on something far more important to your customers. Watch the full segment here.
For Dealers
Google Analytics 4 For Car Dealers
Google Analytics 4 is the new standard for traffic analytics measurement on your dealership’s website. Google switched from the “old” Google Analytics Universal properties to “GA4” in July of 2023. Let’s talk about what you should know about GA4 and how to best use it to measure the traffic on your website. Read More
