Inside Automotive
The U.S. auto market saw an uptick in sales and inventory over the course of 2023, as dealers and car manufacturers made progress clearing post-pandemic hurdles. On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Patrick Manzi, the chief economist for the National Automobile Dealers Association, to offer more insights into the car industry’s performance and where this may lead in the coming months. Watch the full segment here
Top stories
Tesla is facing increased competition from other automakers in online sales, even as it becomes the most sought-after car brand in the U.S., according to a Google search analysis. The study, run by U.K. retailer Auto Trader, examined 2022 search results from the U.S. linked to vehicle manufacturers using keywords such as “car brand,” “for sale” and “buy.” Read More
For Dealers
It’s no secret that prices are certainly a focus of customers who come into your dealership. Amongst many other parts of car shopping that make customers happy about their experience, paying less than full price can be a powerful motivator in driving a purchase and one that the customer is satisfied with. We’ll talk about handling a customer who is fixated mainly on price. Read More
Picture this: you’ve just moved into your dream home, complete with a state-of-the-art kitchen. But you’re stunned to learn there’s an extra monthly fee to use the stove. It’s installed and ready to go, yet it’s not included in the house price. You can almost hear your gasps of frustration. Read More