Inside Automotive
Inventory is slowly increasing for many dealers across the country, which means they have more electric vehicles from OEMs on their lots to sell. On today’s show, we’re pleased to welcome back Evelyn Cardenas, President and CEO of the Central Florida Automobile Dealers Association, to discuss the sentiment of the dealers she represents. Watch the full segment here.
Top Stories
For the first time ever, electric vehicles dominated the top spots in the North American Car, Truck and Utility of the Year awards. The Ford F-150 Lightning earned the title of America’s best Truck, while the EV6 from Kia was awarded first place for SUVs. The titles echo the strong performance of EVs in 2022, spurred by new additions from a majority of major automakers. The judges gave their third award to the Honda Integra sedan, making it 2023’s top car of the year. Read More
For Dealers
What happens when someone calls your dealership for a service appointment, new car question, or general dealership question? Do they have to leave a message? If they do, is the message returned within 24 hours or less? Talk to your customers or friends, and you’ll find out that poor communication and customer service are growing. Maybe it’s due to new salespeople, lack of training, or the heady feeling that post-COVID profits have given dealerships a “we don’t have to try as hard” mentality. Read More
If your clients aren’t happy with your services, you won’t be able to keep up with the other Key Performance Indicators (KPIs) that are essential for your service center’s success and profitability. Consider customer satisfaction the foundation on which everything else should be built. With these simple ways to improve client retention and satisfaction, you can keep customers happy while focusing on other growth tactics. Read More
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