Inside Automotive
Independent car dealers are essential in offering diverse and personalized experiences to consumers. However, they face various challenges, including competition with neighboring franchise dealers. In the latest episode of Inside Automotive, Scott Dooley, owner of Carbox in Kenosha, Wisconsin, talks about how independent dealers adapt to today’s marketplace. Watch the full segment here
Top stories
Waymo, an Alphabet subsidiary, reported that on February 10, a crowd in San Francisco vandalized and set a self-driving car on fire by hurling a firework inside of it. The San Francisco Fire Department received a dispatch to Jackson Street in Chinatown around 9 PM, where Lunar New Year celebrations were in full swing. Although there have previously been attacks on self-driving cars, the severity of this particular incident could indicate a shift in public opinion. Read More
Few automakers participated in Super Bowl advertising this year, but the ones who did saw notable increases in internet traffic following the airing of their commercials. Only four car commercials were shown during the 2024 Super Bowl, the same number as last year but down from six in 2019. This year’s lineup of vehicle advertisements was comprised entirely of import brands: BMW, Toyota, Volkswagen, and Kia. Read More
For Dealers
If you google the average age of a car on the road in America today you will find it’s an astounding 12.5 years and growing! I am in dealerships every day and when I pull data it reveals an average mileage of a customer pay car to be nearly 100K MILES! By and large, people are focusing on longevity and keeping their cars longer and longer. Unfortunately, when it comes to maintaining our vehicles, the owner’s manual is often our go-to resource, providing a roadmap for routine maintenance and service intervals. Read More