Inside Automotive
Automotive powerhouse Ken Garff Automotive Group, number nine of the top 150 dealership groups, recently expanded its portfolio on the islands of Hawaii. On today’s Inside Automotive, we’re joined by the CEO of Ken Garff Automotive Group, Brett Hopkins, to tell us more about this acquisition and the state of his operations today. Watch the full segment here
Top stories
As competition in the market for electric vehicles intensifies, Tesla launched less expensive versions of its Model S and Model X vehicles in the U.S. According to Tesla’s website, the less expensive models of both vehicles, introduced on August 14, cost $10,000 less than the standard model. Compared to the Model X, the Standard Range of the Model X starts at $88,490. Read More
For Dealers
Remember the golden days of car buying? There wasn’t an internet where people could do research—only magazines. When new cars arrived, dealers often used opaque waterproof marker paint over the windows for the big yearly reveal. Walking into a dealership, the smell of new cars, a firm handshake with a salesperson who knew your name, and a test drive that sealed the deal. It was personal, tangible, and authentic. Read More
In the dealer’s lounge, you may scroll through Instagram. Not for leisure but to inspect a competitor’s latest post showcasing their newest sedan under a mesmerizing sunset. It may have thousands of likes, hundreds of comments, and make you think: “Are we missing out?” Welcome to social media, where the boundaries between social entertainment and business blur, continually reshaping the auto sales landscape. Read More