For 12 years, CBT News has been the auto industry's
#1 source for auto industry news, content, coaching & analysis
HomeShowsTraining Camp

Welcome to Training Camp with Adam Marburger, exclusively on CBT News. In an industry where margin compression is a constant challenge, consistent training and mentorship are vital to enhancing the customer buying experience and boosting dealership profitability. Join Marburger, a seasoned F&I professional and martial arts expert, as he shares strategies and insights to transform your F&I operations. Prepare to dive into the four pillars of F&I success and learn from the industry’s top thought leaders.

Kain & Co. is a CBT News original series, focused on providing retail automotive professionals with insights, strategies, and valuable tips related to car sales and dealership management. Hosted by industry expert and consultant, David Kain, the show covers a wide range of topics from sales techniques, digital marketing, and customer experience, to the latest trends and innovations shaping the automotive industry. David brings in guest experts, industry leaders, and successful dealers to share their knowledge and experiences, making it a must-watch for anyone looking to stay ahead in the highly competitive automotive market.

Mastering objection handling with five principles of influence – Adam Marburger

On today’s episode of Training Camp, Adam Marburger, the Black Belt in F&I operations, dives deep into the psychology of selling, sharing five powerful...

John Allen shares leadership secrets for automotive success and personal growth

On today's episode of Training Camp, Adam Marburger, a black belt in Brazilian Jiu-Jitsu and F&I, welcomes automotive leader John Allen, General Manager and...

Four essential F&I strategies to boost your profitability

On today’s episode of Training Camp with Adam Marburger- a black belt in both Brazilian Jiu-Jitsu and F&I- notes how F&I professionals are urged...

Marburger’s three-step formula to elevate your F&I department

In this episode of Training Camp with Adam Marburger, he shares a proven, repeatable, and non-negotiable formula to elevate F&I departments to the next...

Overcoming customer resistance: Why they say ‘no’ to F&I products

In this episode of Training Camp with Adam Marburger, he shares powerful insights on why customers often decline F&I products and how dealers can...

Ken & Kenny Cook’s training strategies to building resilient, high-performing teams

In this episode of Training Camp, host Adam Marburger sits down with Ken and Kenny Cook, the dynamic father-and-son duo behind BZ Automotive Group,...